Tatarstan holding "Agrosila" increased sales of products of its own brands by 40%
Agrosila in 2021 increased the rate of sales of products under its own brands by 40% or 3 billion rubles. The total volume of sales of only packaged products is estimated at 10.7 billion rubles. Among reasons for the growth, they note the optimization of the assortment, a quick response to market requirements and production of halal standard products.
Products under the brand "Prosto Vkusno" went on sale in November 2020. In two months, 5 tons were sold, and the initial composition of the line included boiled and semi-cooked sausages - both traditional types of products and the halal standard. In 2021, the range of the brand was expanded by adding shish kebabs, ham, bacon and sausages.
Another brand name is I Eat Smart, which includes low-lactose milk, yogurt in glasses, and bio-kefir. A successful project in the dairy line was the launch of the Agrosila trademark. These are halal standard products: katyk, sour cream, butter, three types of milk, cottage cheese and kort, which together entered the shelves in the amount of 1607 tons.
According to the results of the year, the leaders in sales of raw products are chilled carcasses in individual packaging, in deep processing - boiled-smoked breast according to Halal standards, in dairy products - Prosto Moloko Krestyanskoye butter, in sausages - “Extra Halal ham" Chelny Broiler, which in 2022 will be released under the Agrosila brand, in the fermented milk - acidophilus drink Prosto Moloko.