For the first time, an enterprise from Tatarstan became a laureate of the All-Russian competition "Star of Quality of Russia"
On the Day of Russian Entrepreneurship in Moscow, the winners of the first stage of this year's All-Russian competition of producers of goods and services "Star of Quality of Russia" were announced.
In the nomination of Dairy Product Manufacturers, an enterprise from the Republic of Tatarstan was also named a laureate of the "Star of Quality of Russia" competition - Azbuka Syra LLC, General Director - Alexey Rinatovich Fatykhov.
As noted in the decision of the Competition Committee, Azbuka Syra LLC was recognized as a laureate for many years of producing top-quality dairy products for a wide range of consumers and a highly professional organization of production with an exemplary work culture.
Azbuka Syra LLC is the first and so far the only enterprise from the Republic of Tatarstan to become a winner of the "Star of Quality of Russia" competition in twelve years of its holding.
The "Quality Star of Russia" competition was established by the Russian Consumers Association in 2013 and is the most significant public award in the consumer market.
The main goal of the "Quality Star of Russia" competition is to increase the prestige, attractiveness and availability of domestic products.
At the same time, the goal of the competition is to demonstrate and support significant production achievements of domestic entrepreneurs in the production of high-quality consumer goods, and publicly recognize their highly professional and conscientious work.
Enterprises participating in the competition undergo a two-level comprehensive examination of product quality and production organization through the Public Quality Assessment System, developed by the Russian Consumers Association. Laureates receive the right to use the "Quality Star of Russia" logo and competition symbols as an element of branding their products.
Every year, no more than ten of the competition participants become laureates – organizations, individual entrepreneurs, and only one per nomination (there are 23 competition nominations in total).
In just twelve years of the “Quality Star of Russia” competition, 88 enterprises from 39 subjects of the Russian Federation have become its laureates.