"Ochen vazhnaya korova" is in the Top 20 Best in Russia
Butter "Ochen vazhnaya korova" entered the top 20 in Russia. Products of this brand entered the rating of the most popular goods on the Russian market.
Products of the Zelenodolsk Dairy Processing Plant under the trademark "Ochen vazhnaya korova" entered the TOP-2024 FMCG brands of Russia. This is a rating of branded food products that were presented on the Russian market in 2022-2024.
Butter Krestyanskoye with a fat content of 72.5% under the brand "Ochen vazhnaya korova" entered the TOP-20 best in its category, moving up one line compared to last year. It should be noted that the brand of JSC "ZMK" became the only representative from Tatarstan in this segment. Pasteurized milk 2.5% ZMK and baked milk were also among the most popular products among Russian consumers. The second type of product was noted in this list for the first time.
The rating was prepared by the research company NTech and included 2,024 product items of various domestic and foreign brands. Its results are based on the share of the product in the total sales of food products in the country. To assess the indicators, the "main shelf of the refrigerator" was used - a model of the consumer basket developed by the company's specialists. It combines data from 20 product categories and represents over 500 billion rubles of monthly expenses of Russians on food, including dairy products.