ZMK products are recognized as one of the best in Russia based on the results of 2023
The products of the Zelenodolsk dairy processing plant are included in the TOP 500 FMCG brands in Russia. This is a ranking of the best-selling food products on the Russian market. Products under the “Ochen Vazhnaya korova” and “Obnimama” brands were among the best in the “butter” and “baby food - dairy” product categories, respectively. It should be noted that in these segments, the brands of ZMK JSC became the only representatives from Tatarstan.
ZMK children's products entered the TOP 10 Russian brands, taking 8th position. And “Ochen Vazhnaya korova” butter entered the TOP 10 of this product segment for the first time and became tenth. In the overall ranking of the 500 best Russian brands by sales in 2023, the “Very Important Cow” trademark was assigned 231st place. So it rose by 39 positions compared to 2022. The brand “Vaskino Schastye” took 382nd place.
The rating was prepared by the research company NTech. Its results are based on the brand’s share in total food sales in the country. To estimate sales figures, we used the “main refrigerator shelf” - a model of the consumer basket developed by company specialists. It brings together detailed sales data in major federal chains for more than 400,000 products in 22 categories, including dairy products.
Let us recall that in 2023 ZMK took 1st place in the republican competition “Best Dairy Product of Tatarstan” in the nomination “Best Dairy Brand of the Republic of Tatarstan”.