For the birthday of the Obnimama brand, the plant made a gift for customers
Using the QR code on the packaging of baby milk, you can now watch a cartoon with the brand’s characters.
The Zelenodolsk dairy processing plant has placed a QR code on each package of Obnimama milk, allowing you to watch a cartoon about the brand’s characters. The animated film was created by order of ZMK based on the children's book “Hug Me! A Tale of a Baby Elephant and His Mother,” which was published jointly with the federal publishing house Alpina Publisher in 2021.
Baby milk in new packaging can be purchased at all retail outlets where ZMK children's products are presented, including in the plant's branded retail stores. This promotion is timed to coincide with the 6th anniversary of the “Obnimama” brand, which appeared in 2018 as a result of the rebranding of the “For Kids” trademark. Today, 6 types of products are produced in packages with Obnimama and Obnimashka on the label: milk, kefir, cottage cheese, adapted mixtures and water. The most popular products in the line are curds enriched with vitamins A, C and D. In 2023, more than 25 million packages were sold.