RSHB launched a credit widget for users of the Svoe Fermerstvo service
A new financial support tool from Rosselkhozbank has become available to suppliers of the B2B agricultural marketplace Svoe Fermerstvo. Now each supplier can activate the option of instant purchase of goods on credit.
Purchasing things on credit has long become part of everyday life. However, not all suppliers in the agricultural sector are able to offer the purchase of their goods on credit, which can lead to a reduction in the number of potential buyers. At the same time, not all clients can purchase goods for agribusiness at full cost without borrowing funds, especially when it comes to expensive agricultural machinery and equipment.
In order to significantly expand sales opportunities for agricultural enterprises and farmers, Rosselkhozbank’s Svoe Fermerstvo marketplace is introducing the option of purchasing goods on credit immediately on the platform’s website. Applications for the purchase of goods will be promptly processed by bank managers, taking into account the specifics of the industry. In addition, Rosselkhozbank, as the supporting bank of the agricultural sector, has the opportunity to offer some of the most favorable lending conditions for agricultural enterprises.
Now each marketplace provider can place a special “Buy on credit” widget on its own website. Using the widget, users have the opportunity to go to the seller’s offers on Svoe Fermerstvo and fill out an application to purchase goods on credit with financial support from Rosselkhozbank, including at a preferential lending rate for agricultural producers. Thus, suppliers have the opportunity to significantly expand the pool of potential clients and increase sales by providing buyers with an easy way to apply for a preferential loan from a specialized industry bank.
In the Svoe Fermerstvo personal account, the supplier can customize the appearance of the “Buy on Credit” widget that suits the style of his site: select a design option, set the width and generate a code for installation on the site or download simple installation instructions for the webmaster. The entire process takes a few minutes and does not require technology integration. After adding the widget to the site, the supplier will receive a link to his catalog on the agricultural marketplace. Potential buyers will be able to submit a request to purchase the product they like on credit directly from the product card.
The Svoe ecosystem of Rosselkhozbank combines digital solutions and services that allow small farms to automate the solution of everyday tasks without additional costs and focus on business growth. One of the key services of the ecosystem is the marketplace for agricultural goods, Svoe Fermerstvo. Today it presents more than 2.7 million products from 13 thousand suppliers throughout Russia, including a wide selection of domestic and imported agricultural machinery, equipment and spare parts.