Sales of products under the Agrosila brand "Prosto Vkusno" grew by 173%
The coronavirus pandemic has changed consumer behavior, resulting in greater demand for affordable products that combine the balance of "price-quality". In accordance with this trend, Agrosila has developed the brand "Prosto Vkusno", which includes affordable, high-quality and tasty products. Products under this brand went on sale in November 2020.
The range of the brand includes 27 product names. The initial composition of the line included boiled and semi-smoked sausages, sausages - both traditional types of products and the halal standard. This year, 14 new products have been released, including chicken roll, ham, boiled-smoked carcass, minced meat, kupaty, breaded nuggets, cutlets.
Compared to the previous year, the growth in sales of products of the brand "Prosto Vkusno" amounted to 173%. The top 5 included Classic sausages, Appetitnye sausages, chilled shish kebab, chicken roll and ham.
Prosto Vkusno brand products are sold in retail chains (Pyaterochka, Svetofor, Magnit, Lenta, Verniy, Auchan and others), in Agrosila branded stores and in traditional retail. Products are presented in the republics of Tatarstan, Bashkortostan, Mari El, Chuvashia, Udmurtia, Mordovia, in the Perm Territory, in the Kirov, Nizhny Novgorod, Ulyanovsk, Penza regions.
The enterprise plans expanding the geography of deliveries (Moscow, Chelyabinsk, Orenburg, Samara regions and other regions) and launching new products. In 2023, raw smoked sausage, semi-finished products and delicacies will be produced under the brand "Prosto Vkusno".
It should be noted that the holding is also actively engaged in the promotion of products under other private labels, such as Agrosila, Prosto Moloko.