Chak-chak Kazansky can be tasted at the Tastes of Russia gastronomic festival in Moscow from July 14 to 17
Chak-chak Kazansky - the winner of the National Competition of Regional Food Brands "Tastes of Russia" 2021 - is going to the festival to Moscow! From July 14 to 17, the Tastes of Russia gastronomic festival, organized by the Russian Ministry of Agriculture with the support of the Moscow Government, will be held in the capital. It will become the next stage of a large-scale program to promote regional food brands, which the Ministry has been implementing on behalf of the President of Russia since 2020.
During this time, two national competitions "Tastes of Russia" took place, which made it possible to form a real gastronomic map of our country. Last year, 720 unique brands from every region took part in the competition, and over one million votes were cast in the popular vote for favorite products. A comprehensive educational program was also organized, and producers were able to gain knowledge in the field of branding and marketing, organizing offline and online sales, export activities, developing services in the field of agritourism and other areas. In addition, media support was provided to entrepreneurs, as well as assistance in expanding product distribution channels.
“An important part of Russia's multinational culture is its unique cuisine and agricultural traditions. Each region has its own original food products, which are the pride of not only individual territories, but the country in general. They contribute to the development of farming, gastronomic and rural tourism, and become a "face" of the Russian agro-industrial complex abroad. Now our producers are opening up new opportunities for import substitution and expansion of agro-tourism. For its part, the Ministry of Agriculture will continue to improve the support system for farmers, including helping to promote and popularize their products, organize sales and expand sales channels,” said First Deputy Minister of Agriculture Oksana Lut.
In 2022, the work to support regional brands will continue brightly - the Tastes of Russia gastrofestival will be held at 22 venues in Moscow, almost 300 brands from 65 regions of the country will take part in it. One of the central zones of the festival will open in Gorky Park. In addition to the fair, there will be a food court, creative, craft and culinary master classes, performances by artists and much more.
At the festival, it will be possible to taste and buy Kazansky chak-chak, the national dessert of our region. This traditional dish of the Republic of Tatarstan became the winner in the nomination "We are chosen". Chak-chak was considered a festive dish and was present at all holidays and significant dates. At weddings, parents of the young, visiting each other, brought pies and certainly chak-chak as a gift.
In addition to chak-chak, the Republic of Tatarstan will present at the gastronomic festival "Tastes of Russia" Tatar honey "Tatar Baly", Tatarstan duck kazylyk "Bulgaria", dried duck breast in Tatar style, grape drink "Emiz", Tatar tea, Halal sausages "Tatar". Among the participants from the republic there are 6 agricultural enterprises and companies.
Reference: the project "Tastes of Russia" in the format of a festival is held for the first time. The festival will feature brands participating in the Tastes of Russia National Competition of Regional Food Brands, which was held in 2020 and 2021 to promote regional food brands and support small agribusiness.
The festival is organized by the Ministry of Agriculture of the Russian Federation with the support of the Moscow Government. In addition, the partners of the event are the Rosselkhozbank, the Magnit retail chain, Russian Railways OJSC, PJSC Cherkizovo Group, ANO Dialog, National Projects of Russia, the social network VKontakte, etc.
Detailed information about the festival: https://russiantastesfest.ru/
Additional Information:
PR-manager of the festival "Tastes of Russia"
Daria Tikhaya
pr@russiantastes.ru
+7 (977) 799-25-95