The Republic of Tatarstan is in the top 10 regions of Russia in the production of "honest" water
Since March 1, digital water marking has started in Russia. Our republic is in the top 10 regions throughout Russia in terms of manufacturers joining the Chestny Znak labeling system, and 1st in the Volga Federal District. 390 companies are concentrated in the region, including 24 packaged water manufacturers, importers and wholesalers and retailers.
Digital marking is carried out in accordance with the rules approved by Decree of the Government of the Russian Federation dated May 31, 2021 No. 841. From December 1, 2021, all packaged mineral water that is produced or imported into Russia is already marked with DataMatrix codes. The main purpose of the label is to make the packaged water market more transparent. Buyers using the Chestny ZNAK application will be able to get all the information about the product, trace the chain from the manufacturer to the counter. Companies are given the opportunity to increase their market share by leaving unscrupulous manufacturers.
Manufacturers and importers registered in Chestny Znak will be able to receive from the system information on the current owner of the goods they have released, the number of goods in circulation and sold, as well as access to information on the quantity of goods sold up to the addresses of points of sale and access to data on average retail prices for their goods by region. This will provide brands with another strong digital protection tool.