1300 Tatarstan farmers entered online trading in 2021
In 2021, about 1,300 Tatarstan agricultural enterprises and manufacturers have registered in the Svoe Fermerstvo ecosystem and Svoe Rodnoe marketplace, which combine experience of a bank and advanced technologies.
Svoe Rodnoye is a unique digital project of Rosselkhozbank, which enables farmers to transfer the marketing of their products to a digital format. All services, starting with registration on the marketplace and creating an electronic counter for farmers, are provided free of charge, and transactions take place directly between a buyer and a seller. Farmers can list their products in more than 20 categories ranging from dairy products to sweets. Entering the marketplace for many regional suppliers is an important step, since previously they did not have their own online stores, and therefore access to a wide sales market.
Also, farmers and suppliers are actively developing another RSHB digital platform that works on the b2b principle - the ecosystem of Svoe Fermerstvo. Here, in one place, catalogs of equipment, products and consumables are combined, as well as digital solutions and services that allow small farms to automate everyday work at no additional cost and focus on business growth. In the ecosystem, farmers can find the equipment they need (including used ones), raw materials, use the seasonal worker search service, and also discuss topical issues in the field of agriculture with other farmers or seek the help of a TV veterinarian. Registration in the ecosystem is also free, transactions are carried out directly. RSHB takes over the issues of promoting and attracting buyers.