The "Svoe Fermerstvo" (Your Own Farming) agribusiness navigator has become even more convenient.
The team at Rosselkhozbank's "Svoe Fermerstvo" platform announces a major update to the "Beginner Farmer's Navigator" section. As part of the service's development, relevant agribusiness areas have been added, business planning tools have been expanded, and the commercial component has been improved.
The "Svoe Fermerstvo" platform section for beginning farmers and those considering an agricultural business now features new thematic pages dedicated to promising areas: camel breeding, yak breeding, cabbage growing, nursery management, and baked goods production. Each page contains recommendations for starting a business, descriptions of key stages, and basic requirements.
The strong market response has provided a powerful impetus for the implementation of these innovations. By the end of 2025, the platform's section demonstrated impressive growth: traffic increased by 95% compared to the previous year, and the number of business plans copied by users increased 2.6-fold, reaching 16,823 downloads. These figures objectively confirm the growing interest in the section and attest to its growing popularity among potential members of the agricultural community and industry experts from various fields and topics.
To more accurately address the interests and plans of aspiring farmers, the Svoye Fermerstvo platform team regularly conducts surveys of students and graduates of the Farmer's School. This research complements market analysis and allows us to create content that best meets audience needs, as well as develop business models that meet the real needs of entrepreneurs.
Investment cost examples are a new tool. They allow you to compare the cost of starting a business depending on its scale—for example, for a 5-hectare or 10-hectare plot. A key advantage is that when calculating investment costs, users immediately see the products needed to launch an agribusiness in the chosen field. They can go to the marketplace and browse offers or compare prices in real time.
This section of essential farm products, with key information and direct links to the marketplace, simplifies the procurement of equipment and materials.
Soon, the platform section will be expanded with an exclusive section on agritourism—a unique opportunity to take agribusiness to the next level.
Users will learn how to create an additional source of income by seamlessly integrating tourism programs into an existing business model, intelligently integrating agritourism into ongoing workflows without compromising core production, and how to transform the unique features of a farm into attractive tourism products.
As part of the update, users will gain access to a comprehensive package of tools:
- ready-made business plans for implementing various agritourism formats – from mini-excursions to multi-day programs
- criteria for selecting the optimal program, taking into account the specifics of your farm, location, and target audience
- a detailed list of necessary equipment and services – from furnishing guest areas to purchasing equipment for master classes
- investment basket calculation based on current marketplace prices, broken down by scenario and payback period.
This section will serve as a practical guide for transforming a farm into a multifunctional agritourism complex.
"We are creating the most practical tool for aspiring farmers. New areas, cost examples, and integration with the marketplace allow users not only to study theory but also to immediately evaluate the practical steps to launching a business," notes Elena Baturova, Deputy Chairperson of the Management Board of Rosselkhozbank.