The Ministry of Agriculture and Food of the Republic of Tatarstan held a press conference dedicated to the participation of Tatarstan in the "Tastes of Russia" competition
Today in IA "Tatar-Inform" a press conference of the Ministry of Agriculture of the Republic of Tatarstan, dedicated to the participation of agricultural producers of Tatarstan in the first national competition of regional brands "Tastes of Russia", was held.
First Deputy Minister of Agriculture and Food of the Republic of Tatarstan Nail Zalakov took part in it.
“The Republic of Tatarstan sent 22 brands to participate in the competition - these are Tatarstan honey, kazylyk, chak-chak, Vechernyaya Kazan cake, agryz lemonade, Zelenodolsk katyk and much more, which are presented on the Tastes of Russia website,” said Nail Zalakov.
He added that the products of Tatarstan manufacturers will participate in such nominations as "Tasty near", "Try to love", the winners of which will be determined by members of the competition committee. All 22 brands of Tatarstan participate in the popular vote "We are chosen", which started on November 19, only one brand across the country will become the winner.
“One of the main criteria of the competition was the reflection in the name of the products, their place of origin, historical component, especially in the recipe or taste. All project participants will find themselves in the federal program of support and promotion, they will have a chance to improve the qualifications of their employees, and the winners will get the opportunity to receive support for the growth of demand and sales. Therefore, we mainly tried to have our small producers take part in this competition. After all, for them becoming famous at the Russian level will serve as a significant driver for their further development, ”said the first deputy minister.
He called on Tatarstan citizens to support the brands of the republic at the "Tastes of Russia" competition.
Vote for one of the 22 nominated brands of Tatarstan on the Tastes of Russia website. The popular vote will end on December 2.
Note: the first national competition of regional brands "Tastes of Russia" was organized by the Ministry of Agriculture of the Russian Federation on behalf of the President of the Russian Federation Vladimir Putin. Its main goal is to acquaint consumers with the variety of tastes in Russia and to show the development potential of regional food brands. The competition will create new drivers for the growth of the agro-industrial complex, including supporting small producers, stimulating the development of rural areas and agritourism. The results of the competition will be announced in mid-December, when the finalists in 8 nominations will be determined.