The festival of natural nutrition will be held in Kazan
The Ministry of Agriculture and Food of the Republic of Tatarstan invites Kazan residents on December 20 to the Natural Food Festival, which will be held in the Kazan Agro-Industrial Park. Every 100th visitor will receive a basket of natural farm products produced in Tatarstan, and every 10th will receive a memorable gift. This was announced today at a press conference in the Tatar-inform news agency by Rishat Khabipov, Deputy Minister of Agriculture and Food of the Republic of Tatarstan.
Starting the event, Rishat Khabipov noted that the Festival is aimed at attracting the attention of the population to farm products produced in the republic. The festival will feature the city’s shops, in the assortment of which there are many items of proven natural products. A competition will be held between them and the best store in the ratio of "Price / Quality" will be revealed.
In addition, the festival will host a presentation and competition of “Internet sites” that deliver natural products in Kazan.
Continuing the speech, the deputy director of the State Budget Institution “Competence Center for the Development of Agricultural Cooperation in the Republic of Tatarstan” Renat Mamaev noted that by promoting the Republican natural food producers, who are often not ready to enter large chains, it is planned to form an affiliate group of small retail facilities of the format “ At the house. " Through their active promotion and the formation of loyalty, the citizens through the brand “Tugan Yak” / “Native Land” plan to build an uninterrupted sales system in which small shops in municipal districts could plan their production and avoid ravaging returns. Due to this, the buyer will be able to purchase farm products at a lower price.
Renat Mamaev also told about the program of the Festival. “We will present an exposition of retail stores and online platforms selling natural products. Citizens will be able to taste and buy their favorite goods. From 11.00 to 16.00 there will be a concert program, contests and prize drawings among buyers.”
“On December 20, visitors need to post a creative selfie from the Festival on social networks and send a link to the phone number that will be shown on the screen (on the stage). Every hundredth will receive a basket with natural farm products, and every 10th will receive a commemorative prize, ”Renat Mamaev shared the details.
At the end of the event, Rishat Khabipov invited the gathered journalists to also visit the Festival and purchase natural farm products for themselves and their families.