More than 270 agricultural enterprises of Tatarstan develop business on the platform Svoe Fermerstvo
Over the past year, the number of suppliers of the marketplace of goods for agriculture Svoe Fermerstvo increased by 30% and exceeded 12,000. The platform gained such popularity among agricultural producers due to the wide opportunities for business development and the provided access to new distribution channels. The marketplace allows agricultural enterprises throughout Russia to create their own showcase of goods and test an online sales channel for free. Here, catalogs of agricultural machinery and spare parts, seeds, fertilizers, plant protection products, farm animals, equipment, fuels and lubricants and consumables are combined in one place. Today, there are more than 400 product categories on the marketplace, which means that even the most niche product in the agricultural sector will find its place on the “digital shelf”.
Immediately 277 companies from the Republic of Tatarstan offer their products on the B2B marketplace Svoe Fermerstvo. For example, the Tatarstan agricultural firm offers grain for purchase, and the Aksu Agro agricultural firm offers compound feed for cows and calves. Registration in the ecosystem is still free, it is possible to connect a digital deal, issue invoices and place orders online. In addition, the marketplace makes it possible to connect bank financing instruments for individual products. So, expensive agricultural machinery, equipment or special equipment can be purchased on credit or leasing. Such financial instruments give buyers access to more goods, and suppliers - an increase in demand for their products.
Svoe Fermerstvo is not only a platform for the sale and purchase of agricultural goods. It offers agrarians comprehensive support measures and tools for development, including access to digital services, information and educational resources, and concessional business financing. But the marketplace is undoubtedly the most popular section of the platform. In the agro-industrial complex segment, it has no analogues in terms of the number of goods and suppliers presented. Entering the marketplace is a great opportunity for agricultural enterprises and entrepreneurs across Russia to launch online sales in just a few clicks at no additional cost.”
The marketplace accounts for about 60% of the platform traffic. Agricultural machinery and spare parts have been the most popular section of the catalog for several years now.
About 25% of the traffic on the Svoe Fermerstvo marketplace falls on the section of seeds, which is due both to seasonal demand and the active strategy of the platform for import substitution and popularization of the achievements of domestic breeding. More than 1000 breeding varieties of plants and animal breeds are presented on the Svoe Farming platform.
The updated functionality of the platform allows suppliers to create branded pages of organizations, product cards with extended descriptions, and use bulk loading of goods. And convenient regional filters allow buyers to quickly find product offers within a given region.
Earlier, the Ministry of Economic Development of Russia, in partnership with the Russian Agricultural Bank, announced the launch of a large-scale federal program to support agricultural enterprises. The program will be implemented on the basis of the network of regional state business support centers "My Business" and the Svoe ecosystem for agro-industrial enterprises from Rosselkhozbank. To participate in the program, it is necessary to apply from May 11 to June 9, 2023 at one of the My Business centers (for Moscow entrepreneurs - at the State Budgetary Institution "Small Business of Moscow") or in an online format by filling out a special form at the link. The duration of the program is limited.