Farmers will be taught to develop agritourism

8 November 2021, Monday

Rosselkhoznadzor launched a virtual workshop on the basis of Own Native platform outside the city. Thanks to it, users can improve their business or start it from scratch. Online training is available to everyone and is completely free. Virtual Workshop is a comprehensive digital service consisting of several blocks:

* a school for those who want to develop rural tourism, but do not know where to start. The training format is similar to professional retraining – with an installation theory and useful practice from industry experts;

* professional mentoring and support on all issues - from drawing up a business plan and applying for grants or subsidies to legal support and all the subtleties of promoting the final package of services;

* a platform for posting tourist offers that will be seen by thousands of potential tourists. Agritourism in Russia is becoming more and more popular. There are more than 3,500 guest houses, about 1,000 farms and about 10,000 other objects of rural tourism (craft houses, rural museums, cultural and leisure centers) in the country. More than half of Russian farms offering agrotourism services are already represented on the Own Native platform outside the city. Users have access to workshops on cooking farm products, farm tours, outdoor activities and walks with animals. According to experts, the potential financial effect of the development of agritourism in Russia is up to 55 billion rubles per year, the number of travelers to rural areas can reach 8 million people per year.

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